Digital Collecting Is Rising — And African Art Is Ready
The art world is changing. What was once reserved for gallery walls and auction houses is now expanding into the digital space. Collectors are clicking, curating, and investing with confidence online. This is not a trend—it’s a shift.
According to the Art Basel and UBS Global Art Market Report (2023), online art sales reached $11.2 billion, accounting for 17% of the global art market. And for younger collectors, especially Millennials and Gen Z, digital is often the first and preferred point of discovery.
Why It Matters for African Art
This shift opens an unprecedented opportunity for African art to reach beyond borders—and speak directly to a global audience.
For too long, access to African art was filtered through external gatekeepers or limited to physical spaces that few could reach. But now, the digital landscape allows for:
Direct connection between artists and collectors
Global visibility without geographic limitation
Real-time access to artist stories, studio work, and provenance
Inclusive curation that centres African narratives on African terms
With the click of a button, a collector in New York or London can experience the work of an artist in Lagos, Accra, or Dakar—not as a novelty, but as a serious investment.
The Trust Gap—And How We Bridge It
Despite the rise of online interest, many still hesitate to collect African art digitally due to concerns about authenticity, provenance, and transparency. And rightfully so. The African art market has long suffered from a lack of infrastructure to support secure and verified online transactions.
At Infinite Treasures, we’re changing that.
We offer a carefully curated online gallery built on:
Verified provenance and documentation for every piece
Direct artist partnerships
Transparent pricing and consultation
Culturally rooted storytelling and buyer education
We’re not just a marketplace. We are a platform of trust—one that protects both the artist’s vision and the collector’s confidence.
Collectors Are Already Clicking
63% of Millennial collectors (aged 27–42) prefer buying art online, up from 57% in 2021 (Art Basel x UBS)
Platforms like Artsy, Saatchi Art, and 1-54 have seen double-digit year-on-year growth in African art sales
A 2023 Hiscox report notes that emerging markets and artist-focused platforms are outperforming legacy auction houses in engagement
This is not just convenience. It’s community, access, and future-forward collecting.
What We’re Building at Infinite Treasures
At Infinite Treasures, we believe that African art should not be relegated to the margins of the market. Through our digital presence, we:
Curate verified works from emerging and established African artists
Provide educational content to deepen collector understanding
Ensure seamless digital discovery, inquiry, and consultation
Honour both the artist’s process and the collector’s trust
We are part of this digital shift—and we are shaping it with integrity.
Because African art is not behind the curve. It is the curve.
And the world is just catching up.
Start Collecting African Art With Confidence
Browse our curated collection of verified African artworks—authentic, documented, and ready for global collectors.
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Bring African Art Into Your Space
We partner with designers, hospitality brands, and institutions to curate culturally rooted African art for interiors worldwide.
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Learn How Provenance Protects Your Investment
Discover why verified documentation matters in building trust and long-term value in African art collecting.
Read About Provenance →